Susanne Jakobs

Content Manager, SEO / SEM

Titles, keywords, descriptions, backlinks, ODP, density? If you have any doubts about these terms you should ask Susanne. Her main occupation is content manager for web sites and therefore specialized in integration of CMS (content management systems) and writing texts. But only writing texts is not enough in the Internet to achieve good results. That´s the reason Susanne is in charge of the optimisation of all texts and web sites following strictly the guiding principles established by search engines in the Internet.

Besides it is necessary to consider the optimisation of the structure and programming for search engines in order to achieve optimal results in the Internet and for reaching this target a content manager should also be skilled in web development.

Susanne Jakobs

“Specially the optimisation for search engines is a delicate task and has to be done very carefully, not all is as effective as it seems in the first place. When contents and the web page are deficient in optimisation, expectations of getting good results in the Internet in respect of the positioning in search engines shouldn’t be high. I wouldn’t risk to guarantee in such a case satisfactory results, as I know that a proper optimisation requires much more than that and that it is a really complex process where modifications of texts, programming and structure play a relevant role”.

Hard skills:

• Statik and dynamic programming of web sites
  • XHTML according to Variant 1.0 Strict
  • CSS 2.1
  • PHP 4
  • MySQL
• CMS
  • CMS REDAXO
  • CMS {tuss:i}
  • CMS Joomla!
• Optimisation: all kinds of texts specially contents and text of web sites
  • Optimisation for search engines
• Marketing
  • Marketing in search engines (manually – not automated registration)
  • Marketing in directories (manually – not automated registration)

STFmedia - all of a piece