Check and analysis of web sites

The programming of a web site and its accessibility for search engines can be checked out easily by any Internet user. Every current browser offers the possibility to look at the source code of any web site. The first thing to do is to recall the site and have a look at the source code. Depending on the browser you are using it can be checked out as mentioned below:

• Internet Explorer and Opera: Click in the menu bar „view“ and click on “source code”. The source code will be displayed in a new screen.
• Firefox: Click in the menu bar “view” under “show source code”.
• Netscape: In Netscape you will find this option in the menu bar under „view“

At this point we are not going to explain the programming of a HTML page. But we would like to point out the importance of including text in graphics and how it can affect the positioning in search engines.

Text included in graphics and multimedia elements such as videos

Texts included in graphics and videos are mostly invisible to search engine crawlers an remain therefore inexistent.

As an example the graphic below:

The source code for the graphic is:

<img src="./files/graphic1.gif" alt="" title="" class="border"/>

Optionally information about the height and width of the image can be added.

In this example it concerns a gif graphic. Alternatively jpg graphics (.jpg), png graphics (.png), Flash animations (.swf) can be also used.

This example shows that the text included in the graphic is not available in the source code and therefore invisible for a search engines. The text parts in the graphic cannot be marked with the mouse.

Now the same graphic as background:

<div class="spec" style="width:300px;height:53px;background:url(files/graphic2.gif);border:1px solid #007087;background-repeat:no-repeat;"> <h3 class="h3spec"> Search engine optimisation by STFmedia</h3> <p class="pspec">contact us for more information</p> </div>

In this case the source code is a bit longer than the one shown above BUT the contents are shown as plane text and can be detected completely by search engines. Even the fact that “h3” is a title of 3rd level and “p” is a regular text can be registered by search engines. These texts can be also marked with the help of the mouse and selected individually.

Web sites by STFmedia do not contain relevant texts in graphics. Contact us for more information!

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